A search engine considers the content of the sites to determine the QUALITY of a link. When inbound links to your site come from other sites, and those sites have content related to your site, these inbound links are considered more relevant to your site. If inbound links are found on sites with unrelated content, they are considered less relevant. The higher the relevance of inbound links, the greater their quality.

"Jim, Wanted to touch base with you on an update. We should have a better understanding when were starting back up in the next 2-4 weeks. Good news is that it looks like your link building efforts are paying off like we talked about. Over the past 2 days our free google traffic has seen new highs. So we were on a steady down trend for 5 months and over the past 2 weeks we have seen a steady increase to new highs of over that of last summer." Andrew G. https://www.youtube.com/watch?v=0Y6hluMPulU&feature=youtu.be

You can safely assume that if the sites link to your competitors, you have a chance of getting a link from the site as well. Click on any backlinks website to get the exact URL that links to the competitor. View the type of content that links to your competitor and then send a request to the publisher to publish a link to your website in the same capacity. For example, if your competitor is included in a roundup list of businesses in your industry, reach out to let them know about your product or service. Give them a compelling reason that adding your business to the list will improve their readers’ experience.

Video Marketing Trends 2019


Search engine optimization is a key part of online marketing because search is one of the primary ways that users navigate the web. In 2014, over 2.5 trillion searches were conducted worldwide across search engines such as Google, Bing, Yahoo, Baidu, and Yandex. For most websites, traffic that comes from search engines (known as "natural" or "organic" traffic) accounts for a large portion of their total traffic.
This broad overview of each piece of the Internet marketing world gives students a firm foundation in the field to help them decide where their interests and talents fit the best. All designers should have an understanding of content creation, while all content specialists should have respect for the design process (See also Content Marketing Specialist). At the more advanced levels of a marketing program, students will hone the skills that are most important to their areas of emerging expertise to create sharp minds and strong portfolios on their way to the workplace.
Being a leading data-driven agency, we are passionate about the use of data for designing the ideal marketing mix for each client and then of course optimization towards specific ROI metrics. Online marketing with its promise of total measurement and complete transparency has grown at a fast clip over the years. With the numerous advertising channels available online and offline it makes attributing success to the correct campaigns very difficult. Data science is the core of every campaign we build and every goal we collectively set with clients.

My company has worked with Karine and her Three Marketers group for the past 7 years. During that time her knowledge, expertise and attention to detail helped our business survive through some very tough times. She was always quick to respond to my requests and always had alternative and cost saving solutions to any of my SEO or Google Ad concerns. I would highly recommend Karine and her group, very professional, well informed and genuinely cares about the success of her client's business.
Thanks to Google Search Console, Ahrefs, and, of course, Sitechecker you can easily check your website, look for 404 errors and proceed to their reclamation. It’s a very easy and effective way to boost the authority. We think that you can use several of the above-mentioned programs to examine your site in case one of them misses some 404 links. If you find some 404 errors, 301 redirect them to an appropriate webpage or to your homepage.
As advertisers collect data across multiple external websites about a user's online activity, they can create a detailed profile of the user's interests to deliver even more targeted advertising. This aggregation of data is called behavioral targeting.[26] Advertisers can also target their audience by using contextual to deliver display ads related to the content of the web page where the ads appear.[19]:118 Retargeting, behavioral targeting, and contextual advertising all are designed to increase an advertiser's return on investment, or ROI, over untargeted ads.[27]
If you are going to use SEM, you must build the costs of using this form of marketing into your cash-flow forecasts and the prices you’re charging for your work. Spending $3,000 a month on Adwords to land $20,000 of business is eminently sensible in most cases. Spending $3,000 a month to land $3,500 of business, on the other hand, is likely to be a disaster for your business’s ability to trade effectively in the long term.
The truth? Today, rising above the noise and achieving any semblance of visibility has become a monumental undertaking. While we might prevail at searching, we fail at being found. How are we supposed to get notice while swimming in a sea of misinformation and disinformation? We've become immersed in this guru gauntlet where one expert after another is attempting to teach us how we can get the proverbial word out about our businesses and achieve visibility to drive more leads and sales, but we all still seem to be lost.
Keyword strategies are imperative for effective search engine marketing (SEM). At our organization, we hunt for the top websites and competitive keywords that are closely associated with the specific business or industry we're working with. We follow a logical approach and use Google's Keyword Planner, a keyword analysis tool, to analyze the most popular keyword volume and competition (high, medium or low). We use the long-established AdWords database of diverse industries including health, technology, entertainment and much more.
Display advertising - As the term infers, Online Display Advertisement deals with showcasing promotional messages or ideas to the consumer on the internet. This includes a wide range of advertisements like advertising blogs, networks, interstitial ads, contextual data, ads on the search engines, classified or dynamic advertisement etc. The method can target specific audience tuning in from different types of locals to view a particular advertisement, the variations can be found as the most productive element of this method.

Thanks a lot for all of those great tips you handed out here. I immediately went to work applying the strategies that you mentioned. I will keep you posted on my results. I have been offering free SEO services to all of my small business bookkeeping clients as a way of helping them to grow their businesses. Many of them just don’t have the resources required to hire an SEO guru to help them but they need SEO bad. I appreciate the fact that you share your knowledge and don’t try to make it seem like it’s nuclear science in order to pounce on the innocent. All the best to you my friend!


“What does mean relevancy?”, – you may ask. Let’s imagine that you have blog about website building tips, but you have found an authoritative site about makeup trends. According to Google, this source won`t be a perfect one for you, because high authority sites should be closely related to yours. In other cases, it won’t work. The same thing goes for the content around which your link is inserted.

I first discovered Sharpe years ago online. His story was one of the most sincere and intriguing tales that any one individual could convey. It was real. It was heartfelt. It was passionate. And it was a story of rockbottom failure. It encompassed a journey that mentally, emotionally and spiritually crippled him in the early years of his life. As someone who left home at the age of 14, had a child at 16, became addicted to heroin at 20 and clean four long years later, the cards were definitely stacked up against him. https://youtube.com/watch?feature=player_embedded&v=0Y6hluMPulU


On the other hand, all of the results for the PageRank engine (aside from a single secondary listing) link to the homepage of major American universities. The results are much more logical and useful in nature. If you search for “university,” are you going to want the homepages for popular universities, or random subpages from a sprinkling of colleges all over the world?
"You and the team at Internet Marketing Ninjas have been great, demonstrating the quality of your work through useful recommendations, reports and top-notch content that has won us some great links. Thank you. In turn, I trust that we have been good clients over the past few months offering no hassles, no payment issues, quick implementation of content and good communication throughout our engagements. We plan on continuing to work with you for quite sometime." Sara C.
"If I haven't told you already, your team of people are the Bomb! When I came to you I told you I was very reluctant about hiring a Search Engine Optimization firm because I was ripped off and sold a bunch of promises in the past-all of which failed. I honestly was still a skeptic until recently. We have gone from off the map for my two major keywords to the top twenty in 5 months so far. I have all the confidence that you can get me in the top ten! A special thanks goes to your optimization expert who has handled my demands for constant changes with such professionalism. I would highly recommend you to anyone who wants to be in the top of their field on the web. (Except any of my competitors !!!)" Randy W.
Now, some buckets are worth more than others, and the three main buckets that you need to be aware of for search rankings are quality, trust and authority. So quality: what Google is trying to measure when they’re trying to figure out what sites should rank is offering something valuable or unique or interesting to googles searchers. For example: good content - if you are selling t-shirts and you are using the same description that every other t-shirt seller is using on their website then you are not offering anything unique to Google’s searchers. Even though your t-shirts might look pretty cool, the content is the same as everybody else’s, so Google has no way of telling that your t-shirts or your t-shirt site is better than anybody else’s. Instead, offer people interesting content. For example: offer them the ability to personalize their t-shirt. Give them information on how to wash it. What’s the thread count? Is it stain resistant? Is this something you should wear in the summer or is it more heavy for winter? Give people information, or even be more creative. Get people to share pictures of themselves wearing the t-shirt. Create a community of people who are interested in your product. Get a famous person to wear it and share that picture online. Do something different, do something unique. Show Google that you are different and better than the other search results.
Back in the ’90s, two students at Stanford named Larry Page and Sergey Brin started pondering how they could make a better search engine that didn’t get fooled by keyword stuffing. They realized that if you could measure each website’s popularity (and then cross index that with what the website was about), you could build a much more useful search engine. In 1998, they published a scientific paper in which they introduced the concept of “PageRank.” This topic was further explored in another paper that Brin and Page contributed to, “PageRank Citation Ranking: Bringing Order to the Web.”
Our Dallas SEO company is dedicated to helping your company stand out and succeed online. We provide quality SEO services for small businesses that wish to gain visibility in their local market. You don't need to be a huge company to work with us; in fact, we prefer working with small businesses across the nation. When you invest in SEO as an internet marketing campaign, your return on investment will be greater than any other marketing technique you can find. We aren't new to the SEO industry, and we are constantly training to stay current with Google Webmaster Guidelines. With our help, your company will reach the top 10 search engine results on giants like Google, Yahoo, and Bing. Through increased visibility, you will see an improvement in leads and brand recognition. Quality SEO for business owners utilizes a variety of methods to empower your brand, and increase customer conversion rates.

According to Statistica, 76% of the U.S. population has at least one social networking profile and by 2020 the number of worldwide users of social media is expected to reach 2.95 billion (650 million of these from China alone). Of the social media platforms, Facebook is by far the most dominant - as of the end of the second quarter of 2018 Facebook had approximately 2.23 billion active users worldwide (Statistica). Mobile devices have become the dominant platform for Facebook usage - 68% of time spent on Facebook originates from mobile devices.


My company has worked with Karine and her Three Marketers group for the past 7 years. During that time her knowledge, expertise and attention to detail helped our business survive through some very tough times. She was always quick to respond to my requests and always had alternative and cost saving solutions to any of my SEO or Google Ad concerns. I would highly recommend Karine and her group, very professional, well informed and genuinely cares about the success of her client's business.
Discover what businesses and organizations worldwide have used to power their marketing since 2003. Get started with email marketing now — there’s a range of plans to fit every budget and every business size. You’ll enjoy easy-to-use features like Drag and Drop editing, A/B split testing, and an intuitive and modern interface to help you grow your customer lists and consistently reach the inbox. It’s all backed by our award-winning support team and some of the best delivery rates in the industry. You want results — we help you get them.
Pay per click (PPC) advertising, commonly referred to as Search Engine Marketing, delivers targeted traffic and conversions and will yield results faster than organic search engine optimization. Successful PPC marketing programs offer incredible revenue and brand-building opportunities. However, without a thorough understanding of how PPC works, it is very easy to mismanage valuable advertising budgets. That’s where we come in!

What I like the most about Monitor Backlinks is that we can keep track of every single link, and that we can see the status of those links when they change or become obsolete. The details and the whole overview of Monitor Backlinks, is exactly what I need and no more, because there are a lot of SEO programmes on the market today, which promise to do what's necessary, but don't. Monitor Backlinks is exactly what I need for my SEO, and no more than that needed.


A trick banner is a banner ad where the ad copy imitates some screen element users commonly encounter, such as an operating system message or popular application message, to induce ad clicks.[34] Trick banners typically do not mention the advertiser in the initial ad, and thus they are a form of bait-and-switch.[35][36] Trick banners commonly attract a higher-than-average click-through rate, but tricked users may resent the advertiser for deceiving them.[37]
Online marketing is the practice of leveraging web-based channels to spread a message about a company’s brand, products, or services to its potential customers. The methods and techniques used for online marketing include email, social media, display advertising, search engine optimization, and more. The objective of marketing is to reach potential customers through the channels where they spend time reading, searching, shopping, or socializing online.
As an avid reader of [insert their site name], I love reading anything you write about, such as [insert article on their website], and anything you link out to. Sadly, I couldn’t find the article you were trying to link to, but I did happen to find another good webpage on the same topic: [insert url to webpage that you are building links to]. You should check it out, and if you like it, you probably want to switch the links.
While there are several platforms for doing this, clearly YouTube is the most popular for doing this. However, video marketing is also a great form of both content marketing and SEO on its own. It can help to provide visibility for several different ventures, and if the video is valuable enough in its message and content, it will be shared and liked by droves, pushing up the authority of that video through the roof.
Conversion rate optimization is still possibly one of the most underutilized but critical functions of digital marketing. Every element of digital marketing is useless without considering conversion rates. This goes for SEO, SEM, Social Media, Email, and Display. The power of your SEO rankings are only as good as your click through rates and your traffic is only valuable of your website and landing pages foster some type of “action.” Why spend all the time and energy driving traffic through multiple different channels if you are not willing to spend the time and energy on conversion optimization? Yet many brands and agencies still put less emphasis on this crucial piece of the puzzle.
A strong and reliable site architecture almost guarantees the effectiveness of your backlinks. You’ll require fewer backlinks due to it. We recommend reverse silo to create the authority of your site. You should be updated with all website changes and correct errors when they happen. For these reasons use website monitoring and be notified every moment.
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