Just as some website publishers don’t always link when they should, they might also include links that are broken or incorrect. Keep an eye out and search for these types of broken links, as they provide an opportunity for you to gain high quality backlinks. When you see a broken link on a website (that is relevant to your brand or industry), contact the publisher, notify them of the error, and provide a link back to your site that would be a good replacement. 

This is awesome. I just want to give you a shout out Brian Dean. My company is a small family owned business. I got out of the Army in 2013 and my father was REALLY old school when it came to marketing. I mean….Yellow pages old school. Anyways, I started watching your videos and reading all your content in 2014 and it gave me the confidence to learn SEO on my own. While I am by no means an experts or even close, your content has helped me so much over the last few years. Still learning!

Video Marketing For Social Media


In order to do all that, you will need to acquire and apply knowledge in human psychology. If you understand how your customers think, you can design for their needs. This course is based on tried and tested psychological techniques that bring together content and design so as to deliver hands-on advice for how to improve your web design and increase your customer engagement.
Custard Media is a social media marketing management and distribution tool that goes the extra mile by helping users go viral. The Custard Media team can manage social media marketing campaigns on platforms like Facebook, Instagram, Twitter and LinkedIn, as well as content-distribution social networks like Pinterest. The company also specializes in SEO and pay-per-click (PPC) advertising, which not only drive traffic to a business's website, but also apply to social media marketing campaigns to maximize advertising spend. Contact Custard Media for a quote.
Internet marketing is essential for the success of any business. Whether you run a small business or a large corporation, you’ll want to reach potential customers seeking your products or services online. Online customers can be reached at any stage of the consumer journey whether they are performing a web search, reading an article, browsing social media, using an app or watching a video.
Perfect content is an essential SEO component that can increase rankings, customer traffic, and sales. How To Write Perfect Content will ensure your content is always unique and appealing. Download the free Perfect Content PDF! Google calls content “King” and every website planning to rank on the search engine should take it very seriously. The last thing a user wants to see is content scraped from another website. They prefer original and unique writing from human beings, and knowledgeable ones at that. Our in-house writers share their secrets to quality writing in this eBook from D/FW SEO.

Another reason to achieve quality backlinks is to entice visitors to come to your website. You can't build a website, and then expect that people will find your website without pointing the way. You will probably have to get the word out there about your site. One way webmasters got the word out used to be through reciprocal linking. Let's talk about reciprocal linking for a moment.

"I am so grateful the Ninjas are a part of our team. We tried figuring out the SEO and link strategy on our own for several years and ended up getting penalized by Google for it. When we stated with the Ninjas, we were literally ranking for 0 keywords. It was awful. We've been with them for a year now and they have helped us rank for over 200 keywords, build trust for our website, and even get government and educational websites to link to us. When I get on the phone with them, they always have a game plan to get to the next level." Gene


Website owners recognized the value of a high ranking and visibility in search engine results,[6] creating an opportunity for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivan, the phrase "search engine optimization" probably came into use in 1997. Sullivan credits Bruce Clay as one of the first people to popularize the term.[7] On May 2, 2007,[8] Jason Gambert attempted to trademark the term SEO by convincing the Trademark Office in Arizona[9] that SEO is a "process" involving manipulation of keywords and not a "marketing service." http://www.youtube.com/watch?v=0Y6hluMPulU&app=desktop
It’s not a secret that Google appreciates business citations and listings. They are a part of its search algorithm. It’s a strong fact that must make you choose business links for your SEO campaign. The other benefit is that because of them you can receive unoptimized and DoFollow links. These links can guarantee trustworthy neighboring of your site that will attract Internet users and clients. Google considers these platforms as trustworthy and knows that they attract other business clients. In other words, almost all of them are accepted as 100% relevant.
An Internet marketing campaign is not an isolated, one-off proposal. Any company that plans on using it once is certain to continue to use it. An individual who is knowledgeable about all aspects of an Internet marketing campaign and who has strong interpersonal skills is well-suited to maintain an ongoing managerial role on a dedicated marketing team. https://youtube.com/watch?v=0Y6hluMPulU
Some search engines have also reached out to the SEO industry, and are frequent sponsors and guests at SEO conferences, webchats, and seminars. Major search engines provide information and guidelines to help with website optimization.[18][19] Google has a Sitemaps program to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website.[20] Bing Webmaster Tools provides a way for webmasters to submit a sitemap and web feeds, allows users to determine the "crawl rate", and track the web pages index status.

Another tool to help you with your link building campaign is the Backlink Builder Tool. It is not enough just to have a large number of inbound links pointing to your site. Rather, you need to have a large number of QUALITY inbound links. This tool searches for websites that have a related theme to your website which are likely to add your link to their website. You specify a particular keyword or keyword phrase, and then the tool seeks out related sites for you. This helps to simplify your backlink building efforts by helping you create quality, relevant backlinks to your site, and making the job easier in the process.
Thick & Unique Content – There is no magic number in terms of word count, and if you have a few pages of content on your site with a handful to a couple hundred words you won’t be falling out of Google’s good graces, but in general recent Panda updates in particular favor longer, unique content. If you have a large number (think thousands) of extremely short (50-200 words of content) pages or lots of duplicated content where nothing changes but the page’s title tag and say a line of text, that could get you in trouble. Look at the entirety of your site: are a large percentage of your pages thin, duplicated and low value? If so, try to identify a way to “thicken” those pages, or check your analytics to see how much traffic they’re getting, and simply exclude them (using a noindex meta tag) from search results to keep from having it appear to Google that you’re trying to flood their index with lots of low value pages in an attempt to have them rank.
Paid channel marketing is something you’ve probably come across in some form or another. Other names for this topic include Search Engine Marketing (SEM), online advertising, or pay-per-click (PPC) marketing. Very often, marketers use these terms interchangeably to describe the same concept — traffic purchased through online ads. Marketers frequently shy away from this technique because it costs money. This perspective will put you at a significant disadvantage. It’s not uncommon for companies to run PPC campaigns with uncapped budgets. Why? Because you should be generating an ROI anyway. This chapter walks through the basics of how.
No one loves Google+ more than Google. Sign up for a Google+ Business Page and complete as many fields as you can in the “About” section using keywords that describe your business. Google also allows you to add several customized links within your profile, you can use this as an opportunity to link back to your website, blog, and additional social channels. By spending 10-minutes a day sharing your content to your Google+ page, you’ll be more likely to appear within Google’s SERP. There are more reasons you should care about Google+ if you’re a Solution Provider.
Your Brand Persona and Target Audience. When you eventually start creating content, you have to know who you’re talking to and tailor your brand voice to appeal to them uniquely. If you aren’t targeting the right audience (those people who will lean in to hear what you’re saying), you won’t find success. And, if you can’t find a way to stand out, you’ll blend into the hordes of other brands competing for attention in your industry.

Internet Marketing Trend


Such an enlightening post! Thanks for revealing those sources, Brian. This really has opened up my mind to the new ideas. I have read many articles about SEO, especially the ones in my country, most of them don’t really tell how to increase your presence in search engines. But today I found this page, which gave me much more valuable insights. Definitely going to try your tips.. https://www.youtube.com/watch?feature=youtube_gdata&v=0Y6hluMPulU
For instance, you might use Facebook’s Lookalike Audiences to get your message in front of an audience similar to your core demographic. Or, you could pay a social media influencer to share images of your products to her already well-established community. Paid social media can attract new customers to your brand or product, but you’ll want to conduct market research and A/B testing before investing too much in one social media channel.
You’ll want to capture users’ emails regularly, both when they purchase…and even before they become a customer. You can use lead magnets or discounts to incentivize email sign-ups and using an email management service like MailChimp allows you to create triggered autoresponders that will automatically send out pre-made welcome email campaigns when they subscribe.
In a number of recent articles, where I've interviewed some of social media's rising stars such as Jason Stone from Millionaire Mentor, Sean Perelstein, who built StingHD into a global brand and Nathan Chan from Foundr Magazine, amongst several others, it's quite clear that multi-million-dollar businesses can be built on the backs of wildly-popular social media channels and platforms.
Consistent Domains: If you type in www.example.com, but then your type in just example.com and the “www” does not redirect to www.example.com, that means the search engines are seeing two different sites. This isn’t effective for your overall SEO efforts as it will dilute your inbound links, as external sites will be linking to www.example.com and example.com. https://www.youtube.com/watch?v=0Y6hluMPulU
Search engine optimization, or SEO, attempts to improve a website's organic search rankings in SERPs by increasing the website content's relevance to search terms. Search engines regularly update their algorithms to penalize poor quality sites that try to game their rankings, making optimization a moving target for advertisers.[51][52] Many vendors offer SEO services.[24]:22
The new digital era has enabled brands to selectively target their customers that may potentially be interested in their brand or based on previous browsing interests. Businesses can now use social media to select the age range, location, gender and interests of whom they would like their targeted post to be seen by. Furthermore, based on a customer's recent search history they can be ‘followed’ on the internet so they see advertisements from similar brands, products and services,[38] This allows businesses to target the specific customers that they know and feel will most benefit from their product or service, something that had limited capabilities up until the digital era.
They determine “quality” by a number of means, but prominent among those is still the number and quality of other websites that link to your page and your site as a whole. To put it extremely simply: If the only sites that link to your blue widget site are blogs that no one else on the Web has linked to, and my blue widget site gets links from trusted places that are linked to frequently, like CNN.com, my site will be more trusted (and assumed to be higher quality) than yours.
There are plenty of guides to marketing. From textbooks to online video tutorials, you can really take your pick. But, we felt that there was something missing — a guide that really starts at the beginning to equip already-intelligent professionals with a healthy balance of strategic and tactical advice. The Beginner’s Guide to Online Marketing closes that gap.
One might think that they missed the mark by not calling themselves "The 3 Marketeers", but rest assured, they are first, and foremost, Marketers. Have you ever heard of a Marketeer? No. Would anybody be able to find them for their services? Yes, but not as many. It just speaks to their level of professionalism, that they would have a tongue in cheek reference in their name, but not take the joke so far that it impacted their marketability. If someone was thinking, "these people are funny" they aren't thinking, "these people are marketers"

Hey brian, it is extremely fantastic stuff, i am not getting words to appreciate your work..brilliant. No one dares to share their business secrets with others but you are awesome and thank you so much. Iam a beginner in digital marketing, iam learning consistently by following your posts, tips and tricks. eventually i became an intermediate person thanks for your help.
The length of a title tag that Google will show will vary (it’s based on pixels, not character counts) but in general 55-60 characters is a good rule of thumb here. If possible you want to work in your core keyword, and if you can do it in a natural and compelling way, add some related modifiers around that term as well. Keep in mind though: the title tag will frequently be what a searcher sees in search results for your page. It’s the “headline” in organic search results, so you also want to take how clickable your title tag is into account.

Any definition of internet marketing needs to come along with a definition of things associated with it such as affiliate marketing, network marketing, multi-level marketing and so on and so forth. Some of these are less legitimate than others. For example, affiliate marketing is a tough nut to crack unless you have a massive following or you understand how to build excellent squeeze pages and effective sales funnels.
Some brilliant tips and advice here, I am curious you mention the directory sites to submit to and I notice a lot of my competitors are on such sites but a lot of these sites want links back which would mean I would need pages of links on my site and that is something I don’t see on competitors sites – how do they manage that would it be all paid for or is there a trick
Hi Brian, as usual solid and helpful content so thank you. I have a question which the internet doesn’t seem to be able to answer. i thought perhaps you could. I have worked hard on building back links and with success. However, they are just not showing up regardless of what tool I use to check (Ahrefs, etc). it has been about 60 days and there are 10 quality back links not showing. Any ideas? thanks!
"Let Rita, Jim, and everyone else know we are EXTREMELY grateful for the excellent work you have done for us thus far, and that after the pizza party tomorrow, it's time to get back to work and start kicking some even MORE ass as this is just the beginning! :) Thanks again for everything, and well, enjoy tomorrow! No brown bag lunch for you! :). (client bought us pizza)" Derek S.
Keywords are an essential part of your search engine optimization. That’s because keywords in content tell Google and other search engines that your content is relevant to a particular search intent. That relevance helps search engines to show your content to the right people at the right time. This is why it’s so important to do keyword research for both SEO and content marketing. If you’re not sure where to start, hire a professional SEO expert to find the keywords you need.
Goals and Objectives. Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. Start simple, but don’t skip this step. Example: You may decide to increase website traffic from a current baseline of 100 visitors a day to 200 visitors over the next 30 days. Or you may want to improve your current conversion rate of one percent to two in a specified period. You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales.
Not all links have the same value. Links that come from authoritative sites will improve your search rankings more than links from low-quality sites. So as you conduct your link building outreach efforts, know which sites are worth pursuing, and only reach out to qualified sites worth your time and effort. A quick benchmark: look for a strong Alexa Rank. The Alexa Rank shows how authoritative a site is online. The lower the number, the higher the authority of the site and the more valuable the link back from the site is. Check a site’s Alexa Rank before reaching out to them using Alexa’s free Site Overview Tool.
While the debate is still up in the air if social shares send signals to search engines and improve a website’s rankings, there is still a lot of value in having a strong social strategy for improving SEO. A strong social strategy helps drive traffic to your content and increase your exposure, which is great for your brand and also your link building efforts. As sharable content gets spread around the internet and more people see it, the odds that other websites will link to the page also goes up. So sharing your content, making it easy for others to share your content, and helping your posts get maximum exposure on social networks can and will improve your site’s SEO.

Video Marketing Objectives


On a global and multilingual standpoint, when doing SEO in multiple languages and cultures, only a native language SEO specialist would truly understand the behaviors, usage, and types of keywords that respond to their market. Outside of the implementation of hreflang and market/language rich keywords, all the same rules apply to multilingual SEO as in regular English SEO. http://m.www.youtube.com/watch?feature=player_embedded&v=0Y6hluMPulU
First things first. All of the content on your website should be high value and high quality if you want to attract links. Click & Tweet!   Your content helps other sites determine whether they want to link to you. It is a reflection of your brand and organization as a whole. If your website pages look low quality, or lack valuable information, other sites will not see you as an authoritative brand worth linking to. Use these content writing tips to create high quality content that looks professional and can earn you links for a long time.

In December 2009, Google announced it would be using the web search history of all its users in order to populate search results.[32] On June 8, 2010 a new web indexing system called Google Caffeine was announced. Designed to allow users to find news results, forum posts and other content much sooner after publishing than before, Google caffeine was a change to the way Google updated its index in order to make things show up quicker on Google than before. According to Carrie Grimes, the software engineer who announced Caffeine for Google, "Caffeine provides 50 percent fresher results for web searches than our last index..."[33] Google Instant, real-time-search, was introduced in late 2010 in an attempt to make search results more timely and relevant. Historically site administrators have spent months or even years optimizing a website to increase search rankings. With the growth in popularity of social media sites and blogs the leading engines made changes to their algorithms to allow fresh content to rank quickly within the search results.[34]
But, why do search engines care about backlinks? Well, in the early days of the Internet, search engines were very simple, and relied strictly on keyword matching. It didn’t matter how good the content on a website was, how popular it was, or what the website was for–if a phrase on a page matched a phrase that someone searched for, then that page would likely show up. That meant that if someone had an online journal in which they documented at length how they had to take their car to a “car accident repair shop,” then people searching for a “car accident repair shop” would likely be led to that page. Not terribly useful, right?
While evergreen content will build links and provide value over time, it can also be beneficial to publish time-sensitive content on your site to build high quality backlinks. Content on trending or newsworthy topics can often lead to links from news sites and other fast-moving media outlets. This type of content may not provide the lasting linking value of evergreen content, but it can help gain quick, relevant links. Use our annual content calendar to take advantage of seasonal events. We outline the best times to plan, publish, and promote trending content for the most traffic and shares.
Having a different description meta tag for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain (for example, searches using the site: operator). If your site has thousands or even millions of pages, hand-crafting description meta tags probably isn't feasible. In this case, you could automatically generate description meta tags based on each page's content. https://www.youtube.com/attribution_link?a=0Y6hluMPulU&u=%2Fwatch%3Fv%3DXXXXXX%26feature%3Dshare
The process of creating and promoting content that will get you links and social shares is a labor-intensive one. Once again you’ll find more detailed step-by-step guides to various aspects of content marketing below, and there are a lot of different ways to effectively create content, help it to get discovered, and rank well in search results. Most approaches, however, will require you to walk through some variation of the following three core steps:
As the number of sites on the Web increased in the mid-to-late 1990s, search engines started appearing to help people find information quickly. Search engines developed business models to finance their services, such as pay per click programs offered by Open Text[7] in 1996 and then Goto.com[8] in 1998. Goto.com later changed its name[9] to Overture in 2001, was purchased by Yahoo! in 2003, and now offers paid search opportunities for advertisers through Yahoo! Search Marketing. Google also began to offer advertisements on search results pages in 2000 through the Google AdWords program. By 2007, pay-per-click programs proved to be primary moneymakers[10] for search engines. In a market dominated by Google, in 2009 Yahoo! and Microsoft announced the intention to forge an alliance. The Yahoo! & Microsoft Search Alliance eventually received approval from regulators in the US and Europe in February 2010.[11]

Today, with nearly half the world's population wired to the internet, the ever-increasing connectivity has created global shifts in strategic thinking and positioning, disrupting industry after industry, sector after sector. Seemingly, with each passing day, some new technological tool emerges that revolutionizes our lives, further deepening and embedding our dependence on the world wide web.
Social media isn't for everyone, but SnapRetail turns the average small business owner into a social media marketing powerhouse with ready-to-use social media content. The service offers a library with thousands of customizable, prewritten social media posts to choose from, eliminating the difficulty of crafting attention-grabbing updates. Users can use posts on Facebook, Twitter, Pinterest and Instagram. You can use a calendar interface to easily schedule updates. Users can also add some pizazz to posts via the SnapRetail app, which enables them to take their own photos to complement their posts. SnapRetail offers annual plans that start at $33 a month.
Our digital agency offers both traditional targeted online display advertising as well as behavioral retargeting. Through an intense discovery process, our team will determine the most optimal marketing mix for your online media plan. We will leverage ad network partnerships for planning the ideal media buys and negotiating the best possible pricing.
Furthermore, advertisers may encounter legal problems if legally required information doesn't actually display to users, even if that failure is due to technological heterogeneity.[86]:i In the United States, the FTC has released a set of guidelines indicating that it's the advertisers' responsibility to ensure the ads display any required disclosures or disclaimers, irrespective of the users' technology.[86]:4–8

Internet Marketing Seo Inc


Web design is a very technical field that requires high literacy in many different kinds of software, including image editing and website architecture programs. A designer should be comfortable with computer “languages” like HTML and stay up to date on new technological developments. The designer is also an artist, so he or she should also have a firm grasp on aesthetics, visual continuity, and image composition.
This is awesome. I just want to give you a shout out Brian Dean. My company is a small family owned business. I got out of the Army in 2013 and my father was REALLY old school when it came to marketing. I mean….Yellow pages old school. Anyways, I started watching your videos and reading all your content in 2014 and it gave me the confidence to learn SEO on my own. While I am by no means an experts or even close, your content has helped me so much over the last few years. Still learning!

Video Marketing For Social Media


In the 2000s, with more and more Internet users and the birth of iPhone, customers started searching products and making decisions about their needs online first, instead of consulting a salesperson, which created a new problem for the marketing department of a company. In addition, a survey in 2000 in the United Kingdom found that most retailers had not registered their own domain address.[12] These problems made marketers find the digital ways for market development.

Keep your most important search pages (the pages you are using to target your most valuable keywords) “high up” in your information architecture: this means linking to them often in navigation elements and linking to them whenever possible from your most linked-to pages (e.g., make sure your home page and your site’s version of our hit snow study are linking to the most valuable pages on your site from a search perspective – your “money pages”).


It’s important to monitor the backlinks your site is accumulating. First, you can verify that your outreach is working. Second, you can monitor if you pick up any shady backlinks. Domains from Russia and Brazil are notorious origins of spam. Therefore, it can be wise to disavow links from sites originating from this part of the world through Google Search Console as soon as you find them – even if they haven’t impacted your site… yet.

First of all, it’s necessary to sort out what a backlink is. There is no need to explain everything in detail. The main thing to understand is what it is for and how it works. A backlink is a kind of Internet manipulator. It links one particular site with other external websites which contain links to this site. In other words, when you visit external sites they will lead you to that particular site. http://youtube.com/e/0Y6hluMPulU


Local SEO is very important to Mulberry's and we've helped them achieve results where it counts - by helping them increase traffic and sales. The secret sauce is our team of dedicated SEO professionals, designers, developers and writers who clean up technical markup, build out content, landing pages, and implement a comprehensive back-linking strategy to get Mulberry's on the map.
What I like the most about Monitor Backlinks is that we can keep track of every single link, and that we can see the status of those links when they change or become obsolete. The details and the whole overview of Monitor Backlinks, is exactly what I need and no more, because there are a lot of SEO programmes on the market today, which promise to do what's necessary, but don't. Monitor Backlinks is exactly what I need for my SEO, and no more than that needed. https://m.youtu.be/0Y6hluMPulU

Google's search engine marketing is one of the western world's marketing leaders, while its search engine marketing is its biggest source of profit.[17] Google's search engine providers are clearly ahead of the Yahoo and Bing network. The display of unknown search results is free, while advertisers are willing to pay for each click of the ad in the sponsored search results.
SEO for business owners is becoming increasingly important. In today's online marketing landscape, SEO has become a necessity for business websites, as proper search engine optimization allows your website to climb the ranks of major search engines like Google, Yahoo and Bing. In fact, with increased visibility in organic search results, you can save hundreds or even thousands on paid ads. Quality SEO is achieved through various methods including, coding, responsive design, and content management.
However, if you're going to understand online marketing, you have to understand the importance of building Google's trust. There are three core components involved here. These three core components are like the pillars of trust that comprise all of Google's 200+ ranking factor rules. Each of those rules can be categorized and cataloged into one of these three pillars of trust. If you want to rank on the first page or in the first spot, you need to focus on all three, and not just one or two out of three.
An Internet marketing campaign is not an isolated, one-off proposal. Any company that plans on using it once is certain to continue to use it. An individual who is knowledgeable about all aspects of an Internet marketing campaign and who has strong interpersonal skills is well-suited to maintain an ongoing managerial role on a dedicated marketing team.

Search Engine Optimization Google


Our SEM team has been managing paid search since its inception and is driven solely by analytics and financial data. Our core focus is to expand our clients’ campaigns, drive quality traffic that will foster conversions and increase revenue, while decreasing the cost per acquisition. IMI’s PPC team members are recognized thought leaders, active bloggers and speakers and major tradeshows, and care deeply about each and every client. We manage our client’s budgets as if it was our own, tracking every dollar and optimizing towards very specific milestones and metrics.
Now that we know which content pieces are the link magnets, let's figure out who's doing the linking. Why is the "who" important? It's because these website owners have already pre-qualified themselves as link prospects by demonstrating their willingness to link out to a particular type of content, which in this example is content about "dog toys." So chances are good that they might link to our dog toy content.
Our typical client improves their optimization within months. To get started with our Dallas Fort Worth SEO Company, give us a call today at 800.231.4871. Our team will provide you with elite internet marketing services and help your business reach the top in 2019. We are the #1 Dallas SEO company in the Metroplex and serve areas throughout DFW and beyond. Allow us to help your local business make its mark online. SEO Marketing Aurora CO 80016 Click Here
Social media marketing solutions can streamline campaigns, and make it easy to manage posts and accounts. The best social media solutions make it easy to schedule to publish posts, monitor conversations, have in-depth analytic capabilities and integrates with other programs you use. Here are some great social media marketing solutions to help you get there. 
Affiliate marketing is the art of marketing products, services or information for others. It doesn't require that you ever house or warehouse a single thing. But it does require that you have an audience to market those things to online. Without that audience, whether it's through search engines like Google or social media channels like Facebook, you'll find a difficult time with affiliate marketing.
Our Website Design & Development team has the skill and creativity to take your vision and translate that into an amazing interactive experience. Our designers and usability experts use best practices for combining amazing designs with an effective user experience. Our web developers and SEO developers work together to create websites that have both aesthetic appeal and SEO friendly code structure. Our proprietary methods for SEO website development will ensure that you hit the ground running upon launch!
Our Dallas SEO company is dedicated to helping your company stand out and succeed online. We provide quality SEO services for small businesses that wish to gain visibility in their local market. You don't need to be a huge company to work with us; in fact, we prefer working with small businesses across the nation. When you invest in SEO as an internet marketing campaign, your return on investment will be greater than any other marketing technique you can find. We aren't new to the SEO industry, and we are constantly training to stay current with Google Webmaster Guidelines. With our help, your company will reach the top 10 search engine results on giants like Google, Yahoo, and Bing. Through increased visibility, you will see an improvement in leads and brand recognition. Quality SEO for business owners utilizes a variety of methods to empower your brand, and increase customer conversion rates.

Video Marketing Sites


You’ll want to use email, blogging, and social media tactics to increase brand awareness, cultivate a strong online community, and retain customer loyalty. Consider sending personalized emails to past customers to impress or inspire them -- for instance, you might send discounts based off what they’ve previously purchased, wish them a happy birthday, or remind them of upcoming events.
As the number of sites on the Web increased in the mid-to-late 1990s, search engines started appearing to help people find information quickly. Search engines developed business models to finance their services, such as pay per click programs offered by Open Text[7] in 1996 and then Goto.com[8] in 1998. Goto.com later changed its name[9] to Overture in 2001, was purchased by Yahoo! in 2003, and now offers paid search opportunities for advertisers through Yahoo! Search Marketing. Google also began to offer advertisements on search results pages in 2000 through the Google AdWords program. By 2007, pay-per-click programs proved to be primary moneymakers[10] for search engines. In a market dominated by Google, in 2009 Yahoo! and Microsoft announced the intention to forge an alliance. The Yahoo! & Microsoft Search Alliance eventually received approval from regulators in the US and Europe in February 2010.[11]
A disadvantage of digital advertising is the large amount of competing goods and services that are also using the same digital marketing strategies. For example, when someone searches for a specific product from a specific company online, if a similar company uses targeted advertising online then they can appear on the customer's home page, allowing the customer to look at alternative options for a cheaper price or better quality of the same product or a quicker way of finding what they want online.

Datavail is a perfect example of a company that did this successfully. They found a way to build a Monopoly-style game to help connect with their core target market: database administrators. Datavail leveraged data-driven marketing to create and position the game, while collaborating with all departments to ensure they were hitting realistic scenarios and pain points.


Brian Dean, an SEO expert and the creator of BackLinko, uses SEO tactics to rank #1 on YouTube for keywords like “on page SEO” and “video SEO”. Initially, Dean admits his YouTube account struggled to get any views. Employing SEO methods like keyword optimization has enabled Dean to rise to #1 on YouTube for search results related to his business. He published his full strategy on Backlinko.

Thank you, Brian, for this definitive guide. I have already signed up for Haro and have plans to implement some of your strategies. My blog is related to providing digital marketing tutorials for beginners and hence can be in your niche as well. This is so good. I highly recommend all my team members in my company to read your blog everytime you published new content. 537 comments in this post within a day, you are a master of this. A great influence in digital marketing space.

Video Marketing Workshop


Competitor marketing is pretty much the obsession of every business owner out there. They want to know what the other guy is saying, doing and what is working. They also want to know what isn’t working, so they can swoop in and poach their customers (admit it, you do this any time you can). But keeping up with the competition’s moves is hard and without the right tools you will never know if you are getting the full picture.

In order to engage customers, retailers must shift from a linear marketing approach of one-way communication to a value exchange model of mutual dialogue and benefit-sharing between provider and consumer.[21] Exchanges are more non-linear, free flowing, and both one-to-many or one-on-one.[5] The spread of information and awareness can occur across numerous channels, such as the blogosphere, YouTube, Facebook, Instagram, Snapchat, Pinterest, and a variety of other platforms. Online communities and social networks allow individuals to easily create content and publicly publish their opinions, experiences, and thoughts and feelings about many topics and products, hyper-accelerating the diffusion of information.[22]


We must be careful with our reciprocal links. There is a Google patent in the works that will deal with not only the popularity of the sites being linked to, but also how trustworthy a site is that you link to from your own website. This will mean that you could get into trouble with the search engine just for linking to a bad apple. We could begin preparing for this future change in the search engine algorithm by being choosier with which we exchange links right now. By choosing only relevant sites to link with, and sites that don't have tons of outbound links on a page, or sites that don't practice black-hat SEO techniques, we will have a better chance that our reciprocal links won't be discounted.
"IMN has been awesome to work with and my experience so far has been great. You guys have exceeded my expectations and I just wanted to share my opinion of IMN and the team you have. Your group as been transparent, delivered on the goods and gone above an beyond. I just wanted to thank you for the call today, for the work you've done so far, and let you know that I am very excited about what you've done so far and what we can do together in this niche space together. We will be working on the tasks on our end and look forward to expanding on our relationship next year. Great service deserves recognition and anything I can do to help promote IMN please let me know! Let's kick some ass together this year!" Mark B.
There’s a misconception that creating an infographic is expensive; that's not always the case. Figure on an average price between $150 and $300. Assuming you may earn 10 backlinks per infographic, you'll be paying $15 per link. For five backlinks, the price will be $30 per link. That’s very cheap for backlinks earned through webmaster moderation. And if your infographic goes viral. you win even more. https://m.youtube.com/watch?v=0Y6hluMPulU
Search engine optimization is especially important for small businesses that want to compete in the online market place. Most small businesses have limited digital marketing budgets. Though they may not able to compete with larger companies when it comes to advertising, SEO levels the playing field a bit. Any company, regardless of size can work to improve their search engine optimization and boost their ranking on the SERP.
×